Nakul Goyal » The World of Search

Pubcon Day 1, 2nd Session, Smart Organic Keyword Research and Selection

Nakul Goyal — Tue, 09 Nov 2010 20:32:29 +0000

Keyword Research is always 1st Point on SEO 101. Actually even before a business starts or create a product, brand, merchandising, registering a domain name, incorporating a company, trademark etc.

The session for Smart Organic Keyword Research and Selection here at 2010 Pubcon in Las Vegas was awesome. Just some idea triggers. More things to do. Side Note: Please contact me if you have a Human Cloning Company . I need some clones made, atleast one more of me.

The speakers in this session were Wil Reynolds, Craig Paddock, Carolyn Shelby, Mark Jackson and was moderated by Joe Laratro. Overall Session Rating: Very Good

Carolyn shared some nice ideas about ABC’s of Keyword Research. A is for Analytics, B is for Brainstorming and C is for Crunch. It makes sense. Dump all keywords into a master list and then worry about refining them at a later stage. Use Google Analytics or whatever web analytic tools you use to get some initial keywords. Mark your keywords or divide your spreadsheet into 2 parts, one that you can target with existing content and the other one that can’t be supported by existing content, which means this can be used for future content ideas, content generation. I would like to add, Don’t forget data from your PPC Campaigns and Use data from Site Search. Very Very Important.

Will shared a lot of tools. The one I love that I did not know about is Soovle. Throw in a keyword and it searches for related/similar searches at Google, Amazon, Yahoo, Live, Youtube, Answers, Wikipedia. The others are tools that most know of like the Google Keyword Tool. A not so known but useful tool for Google Suggest Keyword Ideas is Übersuggest. Just Google it, You’ll find it. There’s also a lot of useful data in Google Trends. Also check Wonder Wheel by Google (http://www.google.com/search?hl=en&tbs=ww:1&q=search+engine+optimization&btnG=Search) and Soovle at (http://soovle.com/?q=search%20engine%20optimization&e=0&s=google,amazon,yahoo,live,youtube,answers,wikipedia) and Google Trends at (http://trends.google.com/websites?q=jcrew.com,+landsend.com,+eddiebauer.com,+abercrombie.com)

I have notes from Craig and Mark’s presentations. I will link to their powerpoint presentations when I get them or when the Pubcon Presentations Disk gets mailed to me. Again, a great session. Lots of Ideas. Lots of Work to do. What am I gonna do .

I am off to the Networking Lunch For All Gold Pass Attendees.

Pubcon Day 1, 1st Session, In-House SEO

Nakul Goyal — Tue, 09 Nov 2010 19:32:00 +0000

Just finished the 1st Session In-House SEO at Pubcon in Las Vegas 2010. I didn’t have any plans to cover / live blog sessions etc from Pubcon. I have some free time in between sessions, so I thought why not use the wifi, get connected and get some work on the blog.

The session was In-House SEO by Ash Nallawalla, Josh Gampel, Garrett Rent, Jessica L Bowman, Moderated by Melanie Mitchell. Overall Session Rating, Good.

Notes: Some nice idea triggers by Garrett regarding leveraging internal resources for Link Building. SEO is indeed Hard Work, but well worth it. You can also download Ash’s Presentation at trainsem.com/pubcon
I will add links to other speaker presentations if/when I find them. Josh, I met you last year at Pubcon. Good to see you speaking here in today’s session. Jessica, you were awesome. Ash, thanks for the Pubcon 20% off coupon. Off to the next session: Smart Organic Keyword Research and Selection. Let’s see if I can find time to blog about that one.

Pubcon 2010 – My 5th Pubcon in Vegas

Nakul Goyal — Sun, 07 Nov 2010 21:49:27 +0000

Pubcon/Vegas, here I come. Here’s my Itinerary for the sessions I will be attending. I will try and stick to it but sometimes you can’t help the last minute changes based on take aways from other similar sessions, topics already covered. If you are at Pubcon, tweet me @nakulgoyal. I would love to say hello

Monday November 8, 2010

5:30pm-8:00pm PubCon Kickoff Classic and Networking Reception sponsored by:

Tuesday November 9, 2010

10:00am 11:15am In-House SEO
11:30am 12:45pm Managing a Large Scale Search Program
1:30pm 2:45pm Interactive Site Reviews: Focus on Organic
2:55pm 4:10pm SEO for Multimedia and Rich Media
4:15pm 5:30pm Top-Shelf SEO: Hot Topics and Trends

Wednesday November 10, 2010

10:15am 11:30am SEO For E-Commerce Sites
11:30am 12:45pm Bottom To Top SEO On an Ecommerce Website
1:30pm 2:45pm SEO Design & Organic Site Structure
3:15pm 4:20pm Mega Site SEO

Thursday November 11, 2010

10:15am 11:30am Interactive Site Reviews : Focus on E-Commerce
11:30am 12:45pm Real World Low-Risk High-Reward Link Building
1:30pm 2:45pm Link Building in November of 2010
3:15pm 4:20pm Community Hacking: 96 Baiting Strategies You Can Employ
04:20pm 05:30pm Competitors from the Darkside – Rogue SEO Tactics
7:30pm-Whenever EPIC PUB CRAWL : Official PubCon Wrap Party – Vegas Baby!

And Don’t worry, you wont see me gambling or drunk. I neither like to Gamble or to Drink. A drink casually is all I do, I can’t even say a drink or two .

Pubcon 2009 – Las Vegas

Nakul Goyal — Sun, 08 Nov 2009 03:20:46 +0000

This is the 3rd Pubcon in Las Vegas I will be attending. I am excited to be back in Vegas for the Webmaster World Conference. The size of the conference just multiplies over the previous years every single time. It’s huge. I think its the biggest SEO conference ever, but then I can’t really say for sure until I compare it myself. Here’s my Itinerary for this year’s conference.

Monday November 9, 2009
5:30pm-7:30pm Kick Off Networking Blast!

Tuesday November 10, 2009
08:45am 9:00am Conference Introduction by Brett Tabke
09:00am 09:45am Kickoff Keynote Tony Hsieh, CEO Zappos
10:00am 11:15am In-House SEO
11:30am 12:45pm Smart Organic Keyword Research and Selection
12:30pm 1:30pm Networking Lunch For All Gold Pass Attendees
1:30pm 2:45pm Top-Shelf SEO: Hot Topics and Trends
2:55pm 4:10pm How Do You Optimize For Universal and Personal Search?
4:15pm 5:30pm SEO for Multimedia and Rich Media

Wednesday November 11, 2009
08:45am 9:00am Daily Introduction by Brett Tabke
09:00am 09:45am Keynote Panel: Vegas Strip Hotel Marketing Departments
10:15am 11:30am SEO For E-Commerce Sites
11:30am 12:45pm Interactive Site Reviews: Focus on Links
12:30pm 1:30pm Lunch Served To Full Pass Attendees
1:30pm 2:45pm SEO Design & Organic Site Structure
2:55pm 4:10pm Mega Site SEO
4:15pm 5:30pm SEO/SEM Tools

Thursday November 12, 2009
08:00am-08:45 Continental Breakfast for Full Pass Conference Attendees
08:45am 9:00am Daily Introduction by Brett Tabke
09:00am 09:45am Morning Keynote by Bob Brisco of Internet Brands
10:15am 11:30am Linkfluence: How to Buy Links With Maximum Juice and Minimum Risk
11:30am 12:45pm Real World Low-Risk High-Reward Link Building
12:30pm 1:30pm Lunch for Full Pass Conference Attendees
1:30pm 2:45pm Competitive Intelligence: Know Thy Competitor Well
2:55pm 4:10pm Search Bloggers: What’s Hot and Trending?
4:15pm 5:30pm Super Session : Search Engines and Webmasters – aka: The Search Engine Smackdown

Friday November 13, 2009
1:30pm-whenever PubCon – The Classic – Networking Event

See you all at Pubcon.

Text Link Brokers

Nakul Goyal — Thu, 05 Nov 2009 03:44:56 +0000

Over the past few years, a lot of companies/businesses have evolved on the World Wide Web essentialy acting as Text Link Brokers. They basically act as a meeting point between the Advertisers and Publishers. An advertiser is basically someone who is looking to advertise his website on other websites via different kinds of Text Link Advertising. A publisher is someone who is willing to give away valuable real estate on their online real estate aka Websites in exchange for Money.

Here are the Different Companies / Text Link Brokers. Drop me a comment if I missed one:

The Difference Between SEO and Web Design