Nakul Goyal » Search Engine Optimization

Pubcon 2009 – Las Vegas

Nakul Goyal — Sun, 08 Nov 2009 03:20:46 +0000

This is the 3rd Pubcon in Las Vegas I will be attending. I am excited to be back in Vegas for the Webmaster World Conference. The size of the conference just multiplies over the previous years every single time. It’s huge. I think its the biggest SEO conference ever, but then I can’t really say for sure until I compare it myself. Here’s my Itinerary for this year’s conference.

Monday November 9, 2009
5:30pm-7:30pm Kick Off Networking Blast!

Tuesday November 10, 2009
08:45am 9:00am Conference Introduction by Brett Tabke
09:00am 09:45am Kickoff Keynote Tony Hsieh, CEO Zappos
10:00am 11:15am In-House SEO
11:30am 12:45pm Smart Organic Keyword Research and Selection
12:30pm 1:30pm Networking Lunch For All Gold Pass Attendees
1:30pm 2:45pm Top-Shelf SEO: Hot Topics and Trends
2:55pm 4:10pm How Do You Optimize For Universal and Personal Search?
4:15pm 5:30pm SEO for Multimedia and Rich Media

Wednesday November 11, 2009
08:45am 9:00am Daily Introduction by Brett Tabke
09:00am 09:45am Keynote Panel: Vegas Strip Hotel Marketing Departments
10:15am 11:30am SEO For E-Commerce Sites
11:30am 12:45pm Interactive Site Reviews: Focus on Links
12:30pm 1:30pm Lunch Served To Full Pass Attendees
1:30pm 2:45pm SEO Design & Organic Site Structure
2:55pm 4:10pm Mega Site SEO
4:15pm 5:30pm SEO/SEM Tools

Thursday November 12, 2009
08:00am-08:45 Continental Breakfast for Full Pass Conference Attendees
08:45am 9:00am Daily Introduction by Brett Tabke
09:00am 09:45am Morning Keynote by Bob Brisco of Internet Brands
10:15am 11:30am Linkfluence: How to Buy Links With Maximum Juice and Minimum Risk
11:30am 12:45pm Real World Low-Risk High-Reward Link Building
12:30pm 1:30pm Lunch for Full Pass Conference Attendees
1:30pm 2:45pm Competitive Intelligence: Know Thy Competitor Well
2:55pm 4:10pm Search Bloggers: What’s Hot and Trending?
4:15pm 5:30pm Super Session : Search Engines and Webmasters – aka: The Search Engine Smackdown

Friday November 13, 2009
1:30pm-whenever PubCon – The Classic – Networking Event

See you all at Pubcon.

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Text Link Brokers

Nakul Goyal — Thu, 05 Nov 2009 03:44:56 +0000

Over the past few years, a lot of companies/businesses have evolved on the World Wide Web essentialy acting as Text Link Brokers. They basically act as a meeting point between the Advertisers and Publishers. An advertiser is basically someone who is looking to advertise his website on other websites via different kinds of Text Link Advertising. A publisher is someone who is willing to give away valuable real estate on their online real estate aka Websites in exchange for Money.

Here are the Different Companies / Text Link Brokers. Drop me a comment if I missed one:

The Difference Between SEO and Web Design

Basic Requirements for a Good Website

Nakul Goyal — Wed, 07 Apr 2004 20:17:57 +0000

Website builders are tools that allow anyone to come up with a good looking website. Today just about everyone can build a website despite not having knowledge of HTML. The look and functionality of a website is important especially for internet marketers. A website should sell, so having a well designed website can make a good impression on web users.

For those starting out in the business of internet marketing, it is important to have a working idea on how to choose a capable website builder. Having a good website builder can save you money, effort, processes and time for anyone wanting to have a website.

There are a few website builders that can be obtained for free, although you may have to learn the basics of HTML. It can be a bit tedious if you still have to learn HTML. Consider too the time that can be wasted while you learn the basics of HTML.

How does one then choose an effective website builder that can help you design a good looking website? If you have little knowledge of HTM it is more practical that you get a website builder.

Some of the basic things that one should search for in a website designer is capability for search engine optimization (SEO), an automatic site map generation, a built-in WYSIWYG designer, template customization. It also helps if the website designer can easily alter the appearance and feel of the website with but a few clicks, and the capability to put in pop-ups and pop-unders for advertising requirements.

These are essentially the basic features that any internet marketer must require in a website builder. If you can have all these features, then it will afford you a lot of money and effort in making a professionally designed website. It also helps that most website builders who provide these features likewise offer pre-made website templates that can help in streamlining the web development process for you. These templates are precisely there to beginners in designing the website.

Keep in mind that a professional looking and functional website is important in attracting visitors and generating substantial traffic to the website. The SEO capability therefore is very important since it will help the website rank highly in various search engines. Having the said SEO capability can make the website not just frequently visited, but more importantly generate substantial earnings for you and the business.

The Difference Between SEO and Web Design

Nakul Goyal — Wed, 07 Jan 2004 20:39:04 +0000

Web page design companies are facing increasing expectations from various entities. In the past years, these companies were only expected to build and design websites. These days a lot of their clients expect web design companies not just to design quality web pages but also to have these websites on top of various search engines. From this, one can say that there is a big difference between web design and search engine optimization. It’s like comparing apples and oranges.

Search engine optimization or SEO is basically a technique to put a website on top of various search engines. When somebody searches for a specific search term in Google, Yahoo or MSN, websites showing on top of the SERPS are the ones most likely to be visited by the users. This is what SEO aims to give to a specific website owner or a business owner.

SEO is very critical to website owners since studies have shown that almost 40 percent of Internet traffic results from users typing in the keywords from these search engines. Most Internet users prefer finding websites by going to the search engines first. The inkling is that the top 10 websites ranking in the search engine for a particular keyword are the quality sites and most complete source of information for the specific information users need. Thus the top ranking websites in these search engine result pages (SERPS) normally get the most hits or sales.

In optimizing a website, it is important to focus on the optimization of the web pages and building of links. Complementary to SEO is website design. Poorly executed websites will not likely get ranked in the search engines. Websites that have quality design and easy navigation on the other hand will most likely hit the listings of search engines.

Some of the critical elements that should be arranged appropriately are text, colors, space, and graphics of the website. Custom designs, while slightly expensive than template driven designs, are more recommended particularly with the rise of cheap custom web design firms.

Web design companies are focused on the aesthetics, interface, and navigation of a website. It also looks in to how the website can serve the purposes of the organization that owns it. Website designing begins with data gathering, understanding the purpose of the site, and its target audience.

Keep in mind that web design and SEO are different from each other so it might take having two separate agencies to help you in these requirements.